Curriculum

Diego Dalmaso

From craft to business leadership: turning strategy into products that ship across Latin America.

A business leader who creates and scales digital products and services, operating at the intersection of business, technology, and customer experience. I translate strategy into vision, execution, and measurable growth, combining systems thinking, disciplined experimentation, and hands-on delivery so client value and business results move together.

Based inSão Paulo, Brazil LanguagesPortuguese · English · Spanish NowFounding Konq, an AI-native fintech
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The through-line

A fifteen-year move from making things to building businesses.

I started in design and communication, learned to facilitate innovation inside large organizations, then went deep into service and strategic design. Over the last years I moved into product and business leadership, and I am now founding a fintech from zero.

Each step added a layer: craft, then research and facilitation, then strategy, then the business itself. Today I lead teams and ventures where strategy and execution have to move together, and I care as much about the operating model as about the idea.

Career

The path, in chapters.

Building from zero · 2026–Now

2026–Now

Konq Consórcios

Head of Digital Strategy & Business Design

Founding team of Konq, a fintech in the Brazilian consortium market. Building the business from scratch, experimenting and learning what an AI-native operation looks like.

Product & business leadership · 2022–2026

2022–2026

BRQ (former Weme)

2025–2026Head of Product & Design Strategy
  • Conceived and led a new digital product for a major corporate benefits company, from value proposition to go-to-market plan. Scheduled for launch in Q3 2026, projected to become the primary growth driver for mid-market B2B clients.
  • Led part of the organizational integration between a design consultancy and a large technology group, preserving cultural identity, team motivation, and operational excellence while ensuring adherence to new corporate standards.
  • Designed and led new business lines in agentic AI, CX strategy, and growth marketing, diversifying revenue streams and strengthening strategic partnerships.
  • Led a team of product managers, service and product designers, researchers, marketing experts, and business analysts, aligning business, customer, and technology priorities.
2024–2025Product & Design Strategy Manager
  • Enabled the scale of a digital product consultancy, growing from 1 to 6 mid-level leaders, by redesigning and implementing a new operational model that strengthened technical excellence and delivery consistency.
  • Delivered projects with Visa Consulting and Analytics, supporting banking institutions on digital onboarding, user research, and internal processes, and supported Visa directly on go-to-market strategy for data monetization products.
2022–2024Design Lead
  • Defined and delivered business transformation, product and service strategy, and implementation roadmaps for Novo Nordisk across four Latin American markets, focused on medical engagement and patient experience.
  • Drove 147% revenue growth in a single client by becoming a trusted advisor for Novo Nordisk, mentoring multidisciplinary teams and institutionalizing knowledge sharing. The company became the consultancy's 2nd biggest client in 2023 and 2024.

Design & strategy at scale · 2020–2022

2020–2022

Ioasys

Service Design & Strategy Lead

  • Led strategic design and customer-centric transformation projects, from research to roadmap, across energy, retail, and consumer goods.
  • Enabled Raízen's renewable energy platform to scale from 40 to 1,000 B2B clients, leading end-to-end digital product design and simplifying a complex acquisition process in a highly regulated market.
  • Delivered customer-insight projects for Burger King and Havaianas, applying data-driven research to define experience and product direction for brand growth.
  • Recognized as a technical reference in service and strategic design; founded the design guild to elevate the team's technical excellence and consistency.

Innovation & facilitation · 2017–2020

2017–2020

Arco Hub de Inovação

Design Strategist & Facilitator

  • Designed and facilitated corporate transformation programs to build innovation culture inside large organizations (e.g., Bradesco Bank), enabling executives and teams to work collaboratively and creatively toward digital transformation.

Foundations in craft & communication · 2010–2017

2016–2017Moleskine (A&S Importadora)

Marketing Manager

2012–2015Ovelha Negra Studio

Strategic Communication Planner

2010Oficina de Criação (UFPA)

Graphic Design Intern

Capabilities

What I bring to a team.

A

Business & product strategy

Translate vision into business models, architectures, roadmaps, and P&Ls that actually ship.

B

Business design & new ventures

Size markets, model unit economics, and de-risk investment bets, from thesis to go-to-market.

C

Service design & research

Turn interviews, benchmarks, and data into a clear, shared direction the whole business can act on.

D

Facilitation & co-creation

Align stakeholders with different interests and stakes around one way forward.

E

Team & practice leadership

Grow leaders, scale operating models, and institutionalize knowledge as a player-coach.

F

AI-native operations

Build and experiment with agentic AI across the operation, from new business lines to daily execution.

Foundations

Education, languages & recognition.

Education

  • Executive MBAIESE Business School / ISE · 2024–2026 · São Paulo
  • Design Strategy & Innovation, SpecializationIstituto Europeo di Design · 2019–2021 · São Paulo
  • Innovation Strategies & Entrepreneurship, M.A.Istituto Europeo di Design · 2016 · Barcelona
  • Social Communications, BachelorUniversidade Federal do Pará · 2009–2013 · Belém

Languages

  • PortugueseNative
  • EnglishAdvanced
  • SpanishAdvanced

Recognition

  • Santander Universities ScholarshipIberoamerican, academic merit · 2012
  • Bookman University Design AwardWinner · 2012
  • Expocom Prize6-time winner, INTERCOM · 2010–2011

Let's talk

Let's work together.

Open to business, product, and innovation challenges where strategy and execution have to move together.

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